Caleb Gaines

Founder and Designer

My passion for clothing design, intentional messaging, and christian fashion began around the age of 21 when I first started getting into fashion in general. Like most guys I had been wearing the same shirts from 5th grade and had no idea how to dress properly. I then began to see fashion as an outer reflection of an internal me. As I began to get more knowledge, more fashionable, and deeper in my relationship with Christ I began to become more creative and expressive within myself.

Fast Forward 5 years and this passion has been reawakened but with a more intentional and spiritual purpose. My heart is to design and sell christian clothing that starts conversations, elevates your faith, and is a creative expression of the God living in me working through me. This brand started out of a burden and desire of feeling “sick of it” which is explained on our vision page. I was sick of living an average life, sick of seeing christians with one foot in the world and one foot out, sick of struggling with the same sins, sick of not surrendering absolutely everything to Jesus, sick of not seeing revival and miracles and a generation rise up and honour and glorify Jesus the way He deserves.

To be “sick of it” is to express the burden in my heart to see and challenge believers and nonbelievers alike to give their lives completely and fully over to Jesus. I am committed to build a community where we pray for one another, talk life, and build healthy relationships centered around Jesus. I have a long way to go when it comes to fashion and really all things life, I just wanted to create something I love, share it with the world, and help build and make disciples for the cause of Jesus Christ.